Why you should avoid buying watches in stores – the benefits of shopping online

Buying a watch is often a thoughtful choice, both in terms of style and finances. Many people still go to physical stores out of habit, but it is rarely the most affordable option.
Today, it is much safer and smarter to shop for watches online – where prices, selection and service often surpass what you get in stores.

💰 1. Lower prices without store markups

The biggest difference between in-store and online is the price. Physical stores have high costs for space rental, furnishings, staff and inventory – something that ultimately ends up in the customer's price.
Online stores, on the other hand, can sell directly from central warehouses, without intermediate steps, which results in significantly lower prices for the exact same product.

• A clear example is the classic Casio A168WA-1YES – a model that in many Swedish stores is around 598 SEK, sometimes even higher.
  The same watch can be purchased online from us for 469 SEK including free shipping – a price difference of over 20%, even though it is the exact same original watch with the manufacturer's warranty.

This pattern is repeated for almost all watch models: store prices are often 20–30% higher than equivalent models online, simply because their operating costs are higher.
The difference becomes especially clear with premium watches, where the difference can amount to several hundred kronor – sometimes over a thousand kronor.

🕶️ 2. Larger selection and more models

In a physical store, the range is always limited to what fits in the displays.
Online, you can instead explore hundreds of models from different brands in one place, comparing functions, movement types and materials.
It provides a completely different opportunity to find just the watch that suits your style, budget and everyday life.

🚚 3. Convenience and fast delivery

Being able to order from home, at any time of the day, is a big advantage.
Deliveries are now fast – often within a couple of days – and many online stores offer free shipping and open shopping. You don't have to drive around, find parking and stress about opening hours.

🧾 4. The same security and guarantee

A common misconception is that you get a worse guarantee online, but that is not true.
Reputable online stores offer the same manufacturer's warranties as authorized retailers in stores. The purchase is recorded digitally, which also makes it easier to save receipts and warranty certificates.

🌱 5. Environmental benefits

Shopping online means fewer transports between stores and less energy consumption for store operations. With efficient logistics, goods are sent directly from warehouse to customer, which often results in a lower carbon footprint compared to traditional retail.

🏁 Summary

Avoiding shopping for watches in stores is not about taking away the experience – but about choosing a smarter, more affordable and more time-efficient way to buy quality products.
The price difference between store and online store is clear, and there are few reasons left to pay more than necessary.

Explore our range of watches and see for yourself how much you can save online → See all watches here